Following the success of our 2025 showcase, Event Industry News is returning to Allianz Stadium on Thursday 15 October for another exclusive event created specifically for corporate event buyers and agencies.
This free-to-attend showcase is an opportunity to experience one of the UK’s most iconic sporting venues from a completely different perspective – and discover what makes Allianz Stadium so much more than somewhere to watch world-class rugby.
Guests will enjoy refreshments and hospitality, the chance to experience the stadium first-hand and even whizz across the famous pitch on a zip line, before rounding off the day with drinks at the Radisson RED hotel.
“We had such a fantastic response to last year’s showcase that we couldn’t wait to return,” said Kizzy Allott, Publisher of Event Industry News. “It’s a brilliant opportunity for buyers to experience first-hand how an iconic venue can become part of the event experience itself.”
The Destination Venue Effect
Alongside experiencing the venue for themselves, delegates will be invited to join an engaging live discussion exploring a major shift taking place within business events:
Are we choosing venues anymore – or destinations?
Today’s delegates expect more than a great conference room. They want memorable surroundings, opportunities to connect, places to work and socialise, great hospitality and experiences worth talking about afterwards.
The Destination Venue Effect will explore how venues with personality, history and a wider ecosystem of experiences can influence delegate behaviour, encourage deeper connections and ultimately deliver better event outcomes.
Using Allianz Stadium as a real-world example, we’ll look at the importance of sense of place, the valuable moments that happen between scheduled sessions, changing delegate expectations and what the destination venue of the future could look like.
Expect practical insight, fresh perspectives and plenty of ideas to take back to your own events – while experiencing the theory in action throughout the day.
Thursday 15 October 2026
Allianz Stadium, Twickenham
Free to attend for corporate event buyers and agencies – register your interest today: https://www.linkedin.com/events/experiencethedestinationvenueef7501228286421733377/
Come for the ideas. Stay for the experience. And if you’re feeling brave… take the zip line across the pitch.
Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
