Trivandi is proud to announce that The Bulb, our sustainability division, has been appointed as the sustainability consultancy for Invictus Games Birmingham 2027. This appointment will support the Games’ ambitious vision to deliver meaningful environmental and social impact while creating a sustainable approach for future host cities.
The 2.5-year consultancy, running until September 2027, will be led by Selina Donald, Director of Sustainability and Meg Strahle, Sustainability Consultant, with advisory support from David Stubbs, former Head of Sustainability for London 2012. Working closely with the Invictus Games organising committee, The Bulb will weave environmental stewardship and social impact into every stage of planning and delivery.
Comprehensive Sustainability Approach
The Bulb will apply its award-winning methodology to create a bespoke sustainability strategy unique to Invictus Games 2027. This comprehensive approach goes far beyond carbon measurement to encompass environmental impact reduction, positive social outcomes, and sustainable practices that future Games can build upon.
Key deliverables include developing a sustainability strategy with SMART targets (Specific, Measurable, Achievable, Relevant, and Time-bound), operational implementation plans across all functional areas, supporting the social impact plan, procurement consultancy, baseline measurements, stakeholder engagement, and a comprehensive sustainability and social impact report.
Detailed knowledge transfer from Birmingham’s sustainability journey will ensure lasting benefits for future Invictus Games hosts.
“We are excited to support Invictus Games Birmingham 2027 in setting new standards for sustainable major event delivery,” said Selina Donald, Founder of The Bulb, and Trivandi’s Director of Sustainability. “This project allows us to demonstrate how sustainability can be embedded into every aspect of event planning while delivering meaningful impact for the environment, the West Midlands community, and most importantly, the wounded, injured and sick service personnel who are at the heart of these Games.”
Aligning with Global Standards
The programme will align with ISO 20121:2024 standards, UN Sustainable Development Goals, and the Invictus Games Foundation’s sustainability approach. By threading sustainability, social impact and accessibility throughout delivery, the Games will demonstrate how major events can be delivered considerately for the environment, local communities and the WIS community.
Building on Proven Expertise
This appointment builds on The Bulb’s established track record in major event sustainability, including recent work on Birmingham 2022 Commonwealth Games and COP28. Since joining Trivandi Group in November 2024, The Bulb has strengthened Trivandi’s commitment to building long-lasting positive impact across all projects.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
