Today RX UK announces the appointment of Rosi Viljoen as Head of Visitor Strategy. This newly created role will develop High Value Visitor (HVV) strategies and activations across all of RX UK’s events.
Rosi will initially focus on RX Hosted Buyer teams, eventually expanding her efforts to encompass all show portfolios. Under her leadership, the Buyer team will report directly to her, enhancing RX’s visitor experience across all events.
Rosi brings a wealth of experience to RX, having spent over 20 years at American Express in various roles within the premium product benefit and loyalty space. During her time there she worked in various departments including marketing and communications, new business development, and global partnership management. She was instrumental in developing and implementing luxury travel and lifestyle programmes and customer loyalty strategies.
For the past five years, Rosi has worked as a freelance consultant, leading projects such as the go-to-market strategy for the launch of a digital incubator at The University of Kingston, managing a global digital transformation strategy for the American Express corporate card, and contracting for ILTM in a marketing and communications capacity.
Kerry Prince, Managing Director at RX UK, remarked, “We are excited to welcome Rosi to our team. Her extensive background in premium products and customer loyalty is invaluable as we strive to enhance our visitor strategy. I have no doubt that her leadership will drive remarkable growth and engagement across all our events.”
Rosi Viljoen added, “I am thrilled to join RX and to work collaboratively with such a talented team. My passion lies in creating exceptional visitor experiences, and I look forward to bringing innovative strategies to life that will not only attract high-value visitors but also elevate the overall RX event experience and build our customers’ businesses.”
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
