James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O’Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the “return on experience”, real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people.
The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events.
Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: https://jacobsmassey.co.uk/
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
