Premagic, the AI-powered event technology platform trusted by organisers across Asia, the UK, and Europe, today announced the appointment of Adam Parry as Strategic Advisor. Parry, co-founder of Event Tech Live and the Event Technology Awards and one of the most respected voices in the global event technology community, joins the company as it accelerates its international growth strategy.
The partnership formalises a relationship that has already begun generating results. Parry, who has long been at the intersection of event technology adoption and industry leadership through his work with Event Tech Live, the Event Technology Awards, and AMP Events, brings with him a depth of market knowledge and a network that spans event organisers, technology buyers, and industry associations across the globe
For Premagic, the appointment marks a significant step in its international strategy. The platform, which helps event organisers create, distribute, and measure the impact of attendee-facing media – from advocacy posters and on-site photo experiences to AI-powered face recognition at check-in – has seen strong traction in its existing markets and is focused on building deeper partnerships across the UK and USA event landscape.
“I’ve been around event technology for a long time, and I know the difference between a product that’s built to solve a real problem and one that’s built to chase a trend. Premagic is the former. What Anup and the team have created is genuinely useful – it makes events better for attendees and measurably more visible for organisers. I’m proud to be part of this chapter and looking forward to helping connect the product with the people who need it most. – Adam Parry”
“Adam is one of the people who genuinely shaped how the event industry thinks about technology. His knowledge isn’t theoretical – it comes from years of being in the room, running events, and understanding what organisers need. Having him as an advisor means we’re not just building a great product; we’re making sure the right people hear about it, trust it, and can see themselves using it. This is a meaningful moment for Premagic. – Anup Mohan”
To learn more about Premagic: www.premagic.com
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Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
