Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event.

Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google. This can make the difference between your website sitting on page seven or page one of Google search results.

Jonny explained that there are a variety of different techniques and opinions in the industry regarding SEO but there are fundamental aspects to it that all websites should follow, such as keywords and target audiences.

Not only must you understand your target audience, you must take into consideration when they may be searching, the device they may be using and even their dialect. All these details can affect where your website sits in the search results.

James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform. Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do.

Following this, Jonny commented on the “missed opportunities” he so often sees when organisers are creating/developing a website for their event and touched base on the website traffic generated before, during and after the event. He followed this with some comments on Google Analytics.

Rounding the podcast to a close, Jonny finished with a brief explanation on why having an understanding of SEO is important for generating traffic to your website and interest in your event. 

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.