Nuweb Group has launched native resale, enabling ticketing platforms to offer both primary sales and verified resale within a single system.
The company, which provides infrastructure to ticketing platforms globally, says the new functionality allows partners to offer verified resale directly within their existing environments – without pushing fans to third-party marketplaces.
“We’re giving ticketing platforms the ability to control resale inside their own ecosystem,” said Jose San Miguel, Chief Executive Officer at Nuweb Group. “It opens up an additional revenue stream for platforms, restores visibility for organisers, and keeps resale transparent and fan-focused.”
With this expansion, Nuweb Group is giving its ticketing partners access to a built-in secondary market alongside their existing primary ticketing tools.
Ticket holders can list seats inside the official purchase flow, while organisers retain control over pricing rules and event-level policies.
“Once a ticket is transferred outside the primary platform, organisers lose oversight of who holds it and how it’s being resold,” said Anthony Escott-Lawrence, Head of Product at Nuweb Group. “That blind spot is where fraud and distrust begin. Our model keeps resale native to the original platform, so control and accountability remain intact.”
The secondary ticket market has long stood as one of live entertainment’s most persistent structural challenges.
In response, ticketing platforms are re-evaluating the role resale should play within their broader product offering.
“Resale is now a clear and unavoidable part of the ticket lifecycle,” said Jose San Miguel, Chief Executive Officer at Nuweb Group. “As a technology partner to ticketing platforms around the world, it’s our responsibility to decide how resale should be properly built into our infrastructure.”
“This announcement is the next step in our product evolution and reinforces our commitment to giving ticketing platforms the tools they need to stay competitive in a fast-moving market.”
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Author: Elouise Mugridge
Elouise Mugridge is Group Sales Manager at Event Industry News. With over 14 years’ experience spanning conferences, exhibitions, festivals, and corporate events, she helps brands connect with event professionals through strategic sales and marketing campaigns. Passionate about event technology and industry innovation, Elouise specialises in creating opportunities that raise visibility and build meaningful connections.
