Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior Account Manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the potential for establishing a long-term presence.
The move is part of a phased international growth strategy, placing a dedicated team member in-market to strengthen relationships with clients already operating in the region, particularly across pharma, medical aesthetics, luxury, automotive, technology and financial services.
“This is an exciting opportunity to grow our footprint in a region that holds huge potential,” said Gabriella. “Many of our clients have asked when we’ll have a presence here. Being on the ground enables us to explore what’s possible and where Strata can add value. It’s the first step in what could become a broader global expansion for the group.”
The initiative follows extensive desk research and a business plan developed in 2024. By embedding talent locally, Strata is taking a deliberate and informed approach to international growth, drawing on proven models of success within the sector.
Cole Mulkerins, CEO of Strata, commented, “This marks a pivotal moment for Strata. Expanding into the Middle East is not just about geography, it’s about deepening client relationships, unlocking new markets, and positioning ourselves for long-term, sustainable growth. It’s the first step in a wider international vision that will see our agencies explore new regions while maintaining the creativity and client service we’re known for.
Having a trusted team member on the ground gives us the insight and agility to grow organically in a way that aligns with our values and our ambition. It’s an exciting evolution for the business and a natural next step.”
The Middle East also provides a strategic launchpad for future growth across Asia Pacific, North America and Africa, aligning with the longer term ambitions of Strata and the wider Group.. Further updates on Strata’s international plans will be shared later this year.
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Author: Sam Hyland
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