JR Creative Group, the creative studio behind standout live experiences and entertainment both on land and at sea, has announced the formation of its new senior leadership team.
The appointments signal a key moment in the company’s growth strategy, following a period of expansion that has seen JR Creative Group secure major new contracts, including a three-year partnership with Cove UK and Hampton Court Palace.
Joining James Rowell Founder & CEO and Natalie Dawson Creative Director are Kelly Herrick as Advisory Director of Strategy and Experience, and Adam Philips as Chief Finance Officer.
Herrick brings over 30 years of creative strategy & marketing experience across heritage, culture, and leisure sectors, while Philips adds extensive expertise in financial strategy, forecasting, risk management and reporting within the creative industries.
Together, the expanded leadership team strengthens JR Creative Group’s ability to deliver ambitious, large-scale projects while building a sustainable and scalable business for the future.
James Rowell, CEO and Founder of JR Creative Group, said:
“Building the right leadership team has been a priority as we move into this next chapter. We’re a studio built on live experiences, so the people behind the work matter as much as the ideas. Natalie, Kelly and Adam each bring years of doing the work, not just talking about it. That’s what will take us into the bigger conversations across leisure, heritage and tourism, and turn them into long-term partnerships. The next three years are about scaling what we do whilst developing the craft that got us here.”
As part of its continued expansion, JR Creative Group recently announced a three-year partnership with Cove UK to deliver its live show and entertainment programme, alongside a further three-year contract with Historic Royal Palaces to deliver the Hampton Court Palace Christmas experience.
With its leadership team now firmly in place, JR Creative Group is positioned to continue its upward trajectory, creating distinctive, large-scale live productions and experiences.
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Author: Beth Hancock
Beth Hancock is a Media and Events Sales Consultant at Event Industry News where she helps event industry brands amplify their presence through targeted advertising, marketing, and media opportunities. Passionate about connecting suppliers, venues, and innovators with organisers and decision-makers across the global events sector
