iMAG, the award-winning boutique video company, has appointed David Barton as Operations Manager. Barton joins from Encore, where he spent 18 years building a reputation for technical excellence and operational leadership, most recently as Head of Video, UK.
His appointment comes as iMAG enters its next phase of growth, investing in the operational expertise needed to scale while preserving the agility and personal service that set the business apart. Barton will oversee operations across both iMAG and specialist video control division Graymatter Video, refining the systems, processes and logistics behind every project, from live events and brand activations to projection mapping, virtual production and complex technical installations.
He began his career as a junior video technician at Anagram, progressing through technical and leadership roles as the business became part of Hawthorn, and finally Encore, ultimately leading one of the UK’s largest video departments.
“David has experienced every stage of our industry, from warehouse floors and on-site delivery through to leading a major video team, and that breadth shows in the way he works,” said Alex Strachan, Managing Director at iMAG. “As we grow, we are investing in the people and processes that let us scale without losing what makes us different, and David gets that instinctively. He’s exactly the kind of person we wanted for this role, someone who leads with genuine care for the team as much as the operation, and we couldn’t be happier to have him on board.”
Barton’s own view of the move is shaped by years on the other side of the relationship, as a client.
“I’ve known the team for many years as a client, and what stands out is their relentless focus on the client and their commitment to exceptional delivery on every project, however demanding. I’m looking forward to strengthening the operational foundations that allow the team to keep delivering at that level while protecting what makes iMAG special.”
Author: Beth Hancock
Beth Hancock is a Media and Events Sales Consultant at Event Industry News where she helps event industry brands amplify their presence through targeted advertising, marketing, and media opportunities. Passionate about connecting suppliers, venues, and innovators with organisers and decision-makers across the global events sector
