As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organisers would want to capitalise on their attendees’ usage. Dedicated event apps have grown in popularity over the course of the past decade, and from smaller gatherings to massive events, event organisers across the world want to tap into their attendees’ mobile devices. Leap Mobile Apps’ ability to provide organisers with unique engagement technology and popular app features has made it easier than ever to entertain fans and empower them to craft the perfect event day at their fingertips. That’s why Australia-based clients like Supanova Comic-Con & Gaming, Southeast Field Days, and global leaders in the entertainment and sports industry choose to work with Leap.
Leap’s mobile app solution allows organisers to easily connect to their attendees, collect valuable customer data and information, as well as push engagement through onsite activities and push notifications in-app. With our unified data platform and reporting dashboard, organisers can combine their first-party and third-party data, giving them more opportunities to draw insights from and a more streamlined view for analysis. Plus, with our OneTrust integration, users are notified about what data you’re collecting based on specific regional laws and regulations.
It starts with our intuitive app design, allowing organisers to build their app to align with their branding, color scheme, and type of event. Leap wants your app to work hand-in-hand with your event. With streamlined navigation for users, coupled with an extensive search function, attendees can easily access activities and information related to your event. To top it off, our mobile solution has multiple widgets to pick and choose from, along with API functionality so you can import your existing data and build automations.
Now, let’s talk more about that data. As much as the event app exists for the sake of your attendees, organisers benefit as well, namely through the ability to collect valuable consumer insights. This data allows organisers to easily remarket to attendees and create loyal connections, encouraging them to come back to their events year over year. Plus,our mobile apps have different ways that you can collect that data, such as through in-app registration. If you’re curious to know what attendees are doing at your event, you can utilise onsite engagement through gamification to learn what activities attendees are enjoying at your event and how you can connect them to relevant sponsors and opportunities.
Ultimately, your mobile app is an extension of your entire event. Leap helps organisers create an app best suited for their unique experiences, giving them an avenue to connect and inform attendees while capturing more data. Your event’s mobile app should be just as good as your event; with Leap by your side, we’ll elevate both.
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
