Award-winning full-service agency, First Event, announces the appointment of Samantha Ambler as People Director, Dan Walker as Director of Experiences and Claire Knox as Director of Marketing and Communications.
Over the past 18 months, First Event has evolved its offering and sharpened its strategic vision. As part of this ongoing growth, the company has strengthened its leadership team with a series of senior appointments, bolstering the experience and industry expertise to drive its continued success.
Samantha Ambler, newly appointed People Director and board member, brings extensive HR and business leadership experience across sectors including banking, energy and technology. She will lead the development of First Event’s people strategy, with a focus on attracting and nurturing talent, enhancing employee engagement and fostering a culture of innovation and collaboration as the company continues to evolve its proposition and team.
Claire Knox, formerly Marketing Director at integrated agency Jaywing, brings 25 years of experience in marketing and communications to enhance First Events’ proposition and marketing services. Along with setting the direction for how the brand engages with clients, partners and industry talent, she will focus on strengthening First Events positioning as a full-service event agency offering end-to-end services across strategy, design, creative, technology and logistics.
Overseeing First Event’s creative, AV & digital departments, Dan Walker joins the board as Director of Experiences, primed to drive innovation in the experiences First Event crafts for its client partners. Building on his recent role as Director and Head of Meetings & Events at Emota, Dan will leverage his expertise in intelligent creativity to further elevate First Event’s approach to crafting unforgettable brand experiences.
Speaking on his new role, Dan said:
“I’m excited to immerse myself in First Event’s already tangible passion for brand experiences. The culture here feels truly centred around innovation and harnessing cutting-edge technology to bring an extra dimension to client experiences. I can’t wait to start working with such a strong team of industry talent”.
Commenting on the newly appointed Directors, Adele Woods, Chief Operating Officer at First Event, said:
“First Event has and always will be, a progressive and forward-thinking business at the forefront of the events industry, built around our brilliant people and great culture. We have a clear vision and ambition for this business and are delighted to be consolidating our strong leadership and foundations as we embark on this exciting next phase of growth.”
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
