FFAIR has today announced the launch of multi-language manual support as a new feature of its platform, enabling event organisers to deliver a localised exhibitor experience across international events for the first time.
The new feature allows event teams to build and manage multi-language exhibitor manuals inside the FFAIR platform. In addition to English (UK), the initial launch covers five languages: English (US), French, Dutch, Italian and German, with further languages planned over the next 12 months based on customer requests.
The development was driven directly by FFAIR’s growing international client base of over 300 events and the wider trend of event brands expanding globally. As geo-cloning and the internationalisation of event portfolios accelerates, the demand for localised exhibitor management tools has grown considerably.
For organiser teams deploying events across multiple territories, or those welcoming more international audiences to their events, the ability to communicate with exhibitors, their appointed agencies and suppliers delivering stand activations, in their own language is fast becoming an operational necessity.
The process of translating an exhibitor manual in FFAIR utilises a built-in AI translation tool that provides an initial translation, event teams are then able to engage a local language team member or resource to review and edit the content as needed. This dual-layer approach offers greater reassurance than relying on a single translation platform alone and gives organisers the control to ensure their communications are accurate and feel native rather than merely translated.
From the exhibitor’s perspective, the experience is straightforward. A language toggle at the top of the FFAIR platform, signified by country flags, allows exhibitors to switch between available languages instantly. The translated content covers the full breadth of the platform, including tasks and descriptions.
Adam Jones, CEO of FFAIR, commented: “When we look at the most event businesses right now, they are pushing the boundaries of what it means to deliver an international event. They understand that a diverse, multinational team will be building and running stands at their shows, even those within the UK, and that the exhibitor journey needs to reflect that.
“We’ve kept the price point accessible, meaning that event businesses of all sizes, not only those with the largest international budgets, can deploy the feature.”
Localisation is available to all FFAIR clients as an in-app purchase from only £150 per language. Further language additions are planned for the months ahead as FFAIR continues to build out its international capabilities.
Author: Kizzy Allott
Kizzy Allott is Publisher at Event Industry News, where she has been a driving force behind the brand for over a decade. With a deep understanding of the events sector and a passion for storytelling, Kizzy leads the platform’s commercial and content strategy, connecting the industry through news, insights, and meaningful conversations. She is dedicated to championing innovation, amplifying industry voices, and ensuring event professionals stay informed, inspired, and future-focused.
