Evolution Dome’s rapid deployment of its signature inflatable structures helped bring LEGO’s high-speed ‘Build the Thrill’ event to life at Battersea Power Station this weekend, with just three hours available for build and de-rig on either side of the event.
In support of the British Grand Prix, LEGO transformed the iconic London landmark with family-friendly Formula 1 activities, including a life-sized McLaren F1 car built entirely from LEGO bricks, reaction time challenges and a giant outdoor screen showing the race live.
To create branded, flexible event spaces outside the power station, Evolution Dome supplied and installed seven 6m x 6m X Pods and one 15m x 6m Air Roof. The X Pods featured custom-printed walls, providing an eye-catching backdrop for LEGO’s brand activation and the perfect shelter for interactive build stations and photo opportunities.
The inflatable structures were specified for their speed of installation and adaptability. With just a three-hour window for setup and pack-down, Evolution Dome’s team delivered a smooth turnaround, ensuring the pop-up event space was live on time and cleared promptly afterwards.
“The flexibility of our pods and Air Roof makes them ideal for brand activations like this,” said Ash Austin, MD of Evolution Dome. “With detachable, fully printable walls, we gave LEGO a high-impact, branded footprint without the need for heavy structures or long installation schedules.”
The event was free to attend and drew large crowds of families, LEGO fans and Formula 1 enthusiasts eager to get up close to the life-sized LEGO McLaren racer and other themed attractions.
Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
