Event Tech Live (ETL) is thrilled to announce an exciting new partnership with ReelFlow, the interactive video platform transforming how event websites engage audiences. The ReelFlow team will be exhibiting at Event Tech Live on 12th & 13th November 2025 at Excel London.
Event websites face a familiar challenge: they need to serve multiple audiences – new and returning attendees exploring the agenda, sponsors and exhibitors evaluating opportunities and speakers preparing sessions. Static, text-heavy pages struggle to engage these visitors effectively, often leading to high drop-off before registration.
ReelFlow addresses this through interactive video experiences easily added to existing event websites. Attendees explore the agenda through guided video journeys showing relevant content based on their interests. Speakers introduce their sessions via short videos. Sponsors and exhibitors see exactly what value they’ll receive. Each visitor gets a self-guided video experience – whilst seeing and hearing from the real people behind the event.
The result: higher registration conversion, better-qualified attendees, and more engaged stakeholders. Event organisers can create these experiences in days rather than months, without specialist equipment or production expertise.
Adam Parry, co-founder of Event Tech Live, who has is using ReelFlow on the Event Tech Live website, shared:
“From the suggested flows and scripts, to the video creation and publishing – the entire process was super slick. Since going live, we’ve seen a strong interaction rate with ReelFlow on our site. Visitors are engaging with the content and spending more time exploring what the event offers. It’s helped us explain the event’s value in a way that static pages simply couldn’t.”
Chris Wickson, co-founder at ReelFlow, added:
“Event websites are critical touchpoints in the decision journey – potential attendees visit multiple times before committing to register. Each visit is an opportunity to build excitement, demonstrate value, and answer questions about what they’ll experience. We’re looking forward to showing the Event Tech Live community how interactive video can turn those visits into registrations, and help organisers create the engaging experiences their audiences expect.”
ReelFlow is particularly relevant for event organisers looking to improve registration conversion, better qualify attendees before the event, and create more engaging promotion experiences across their event website and landing pages.
Visit ReelFlow at Event Tech Live on 12th & 13th November 2025 at Excel London.
Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
