ETL Replay: Wembley Stadium and its digital journey

This footage was kindly captured by our friends at First Sight Media –

Lizzie Liebenhals, founder of Halls & Halls – a ‘black book’ of contacts linking sports, events, brands and talents – took to the Festival and Future stage at last year’s Event Tech Live to describe Wembley Stadium’s digital journey.

Researching the audience, lifting inspiration from similar-sized venues and keeping up-to-date with current affairs, allowed Lizzie to spearhead the famous football stadium into a digital evolution.

She explained how, before she worked with Wembley, it didn’t have rules and regulations, a full tech spec, or a creative agency, and described what these changes did for visitors’ experience at Wembley. 

Referencing the 1,500 screens placed throughout the building, Lizzie described how they were only ever switched on for events. For the rest of the year, and for the 4,000 employees who worked there on “non-event days”, the stadium was less engaging, informative and energised. 

Since then, the screens have been switched on, engaging content has been created and sponsorship deals have been made. Lizzie also referenced current affairs, such as the Paris attacks in 2015, that inspired some of Wembley’s digital content.

Event Tech Live, Europe’s only free-to-attend show dedicated to event technology, will return to the Old Truman Brewery on 6th – 7th November 2019. To receive updates, please register here.

You can find more information about Event Tech Live at

Subscribe to e-newsletter updates Keep up to date with the latest news

Join 15,000 + #eventprofs and get our e-newsletters direct to your inbox

Areas of interest
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: