CustomReg has announced the appointment of Ed Bruno as its new Vice President of Sales, bringing a wealth of experience and a people-first philosophy to the event registration technology provider. With 28 years of industry legacy, CustomReg continues to strengthen its leadership team by bringing in executives who understand the core of the events industry: human connection.
In an exclusive interview, Bruno shared insights into his vision for the company and the evolving landscape of event registration technology.
A Focus on Trust and Human Connection
Bruno was drawn to CustomReg by its long-standing reputation and deep industry expertise. “CustomReg represents 28 years of legacy industry expertise servicing millions of attendees,” he explained. His approach to sales is fundamentally rooted in building trust, believing that “people buy trust first” and that a company’s character and ethos are critical to success.
Technology with a Human Touch
Highlighting the most exciting aspects of the current events industry, Bruno emphasized tools that “truly facilitate more meaningful connections between people.” He is particularly passionate about maintaining a human-centric approach, especially as technology continues to advance.
Strategic Vision for Growth
Bruno plans to drive growth by maintaining a customer-centric strategy. “We ask questions and listen,” he noted, describing how CustomReg aims to become an extension of show organizers’ teams. The company’s cloud-based platform is constantly developing, and committed to staying ahead of market demands.
Navigating Future Challenges
While recognizing the potential of emerging technologies like AI, Bruno warns against over-digitization. “We need to be careful about dehumanizing the personal touch,” he cautioned, underscoring CustomReg’s commitment to remaining in the “people business” while exploring innovative solutions like digital credentials.
A Personal Invitation
Bruno’s message to the events community is direct and inviting: “Allow me to help you. I’m here to build lasting alliances and new friendships. And let’s have some fun.”
CustomReg continues to position itself as a forward-thinking registration solutions provider. Bruno’s appointment signals a strategic focus on partnership, innovation, and human-centred technology.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
