One QR code scan. One submission form. Attendee-generated content on your event wall and verified lead data in your CRM.
While most event organizers think of a social wall as merely a display tool, it can also be used to collect attendee content and lead data. Walls.io‘s Direct Posts feature allows people to post content and data directly to a social wall by scanning a QR code. This feature bridges the gap between audience engagement and lead generation.
Here’s how it works, and why the lead data angle is worth paying attention to.
The experience for attendees
An attendee sees a QR code on an event social wall, table card, or printed sign. They scan the code, fill out a short form, upload a photo or message, and submit it. Their content appears on the event wall within seconds.
That’s the experience from their side. From your end, every submission becomes a structured data record containing the name, email address, and any other fields you’ve configured. There’s no separate form. There’s no second step. The content and data are submitted simultaneously with the help of audience participation techniques.
The lead capture setup
The lead generation settings are located in the Direct Posts tab of the Interactivity section in Walls.io. This is because content collection and lead capture are configured together in practice.
The submission form supports custom fields beyond name and email address. Add company, job title, phone number, or anything else relevant to your event. If you’re hosting a trade show with sponsorship goals, a corporate conference where attendee data informs post-event outreach, or a partner event where lead quality is important, this feature transforms every wall submission into a qualified contact.
All lead data is exportable and ready to be pushed directly to your CRM or marketing automation platform after the event.
QR code and brand controls
The QR code serves as the entry point to the entire process and is fully customizable without the need for CSS adjustments. You can adjust colors, style, and branding directly in the editor, ensuring an on-brand submission experience without needing a developer.
Confirmation emails
Customers with an Enterprise Plan can customize the confirmation email sent to attendees after they submit a post. It can include your message and your next steps, rather than a generic system notification. This is useful for any event where the relationship with attendees continues beyond the day of the event.
Why engaged submitters make better leads
Attendees who scan a QR code and submit content have self-selected as engaged. They aren’t passively sitting in a session; they’re actively choosing to participate. This intent distinguishes them from badge scans or passive registrations.
Capturing structured data at that moment with no extra effort from the attendee means your post-event follow-up starts with people who have already shown genuine interest.
Walls.io is an enterprise social wall solution trusted by 9000+ brands worldwide.
Contact Details:
https://walls.io/request-a-social-wall-demo
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Author: Tegan Double
Tegan Double is an Advertising Campaign Consultant at Event Industry News, working closely with brands and organisations across the events sector to create targeted, results-driven campaigns. Helping partners amplify their message, reach the right audiences, and tell compelling stories through industry-leading media and content.
