Event technology consultancy, Event Footprints, has recorded its busiest month in its two-year history, following a sharp increase in the number of events it has measured and their complexity.
In the past four weeks, Event Footprints has supported over 6,500 attendees across events in London, Monaco and Orlando, measuring attendee engagement and data capture throughout the whole event lifecycle, measuring 60,000 data points on attendee behaviour and opinion throughout all events, including the company’s first outdoor event.
Rob Curtis, founder and MD of Event Footprints, explained, “We recognised that there was an increasing appetite for event budget holders to validate, secure and increase budgets for events through effective measurement, and this has triggered a rise in demand for effective and tangible event lifecycle measurement. We have never been busier, which is exciting, challenging, and rewarding in equal measure and has precipitated some changes for us.”
Curtis’ assertion is supported by findings in the recently published ‘Event Tech Insight Report’ from Bizzabo and Event Industry News, which gathered feedback from over 2,400 event professionals. Its purpose was to provide organisers with a benchmark of the technology tools their colleagues are using and the type of tech investments they plan to make in the next 12 months.
“The report validates our view of the events industry; tech is core to most events and is essential when validating lifecycle spend. Our customers need to better leverage the technology used for measurable engagement and event impact, and this has triggered several changes within Event Footprints,” added Curtis.
To accommodate the rapid increase in business, Event Footprints has now expanded into new offices to house its growing team and engaged the services of event industry expert Vanessa Lovatt. Lovatt is a well-known and highly respected figure in the sector with an impressive track record of helping many well-known event industry brands.
“Vanessa brings the benefit of an external expert eye to Event Footprints. As we grow, it is very easy to become focused on the job at hand; Vanessa’s expertise will support us in maintaining our strategic direction as we continue to build our team and deliver a valuable service to our growing customer base. I’m thrilled to be able to count on her knowledge and experience at this exciting time,” said Curtis.
Lovatt added, “Event Footprints is delivering exceptional consultancy, empowering event and marketing leaders to precisely measure the impact of their events—a capability that has never been more crucial. By designing strategies and technologies that not only engage attendees but also track the long-term effects of that engagement, Event Footprints is transforming the way their customers measure event impact. It’s a privilege to act as an advisor during a time of such significant transformation and growth.”
As part of its growth, Event Footprints is evolving its branding and marketing touchpoints, including its website and social media channels.
Curtis explains, “Rebranding during our busiest period may sound like an exercise in making work for ourselves, but we are now moving beyond being a start-up business, and we need to ensure that all of our marketing touchpoints reflect our scale and capability and are ready to take us into the next stage of growth and development.
Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
