Benchmark Collective, the leading rebooking experts of the exhibition strategy, today announce the launch of a new strategic partnership with Chloe Richardson, a consultant specialising in event measurement, communication and data storytelling.
The partnership addresses a critical gap in the exhibition cycle: Exhibitors are finding it more difficult to rebook stands, defend spend, or justify investment to their senior leadership without clear, credible data. This collaboration will allow organisers to empower their exhibitors with practical education, data collection frameworks and strategic insights that prove event value – moving beyond gut feeling to real, defensible evidence.
By equipping exhibitors to measure and validate their show success, organisers benefit from stronger rebooking rates, increased client loyalty and a strengthened strategic position with their exhibitor base. This will make show growth not just possible, but sustainable.
“Organisers can no longer rely on their exhibitors’ gut instinct or anecdotal feedback to secure rebooking,” said Debbie Lee, Director at Benchmark Collective. “Exhibitors need evidence to defend their investments, and we are giving organisers the tools to help deliver that. This partnership makes our rebooking and commercial strategy offering even stronger, ensuring organisers have everything they need to accelerate rebooking and drive real, measurable growth.”
Chloe Richardson added: “I’m thrilled to partner with Benchmark Collective to help organisers bridge the gap between exhibitor experience and exhibitor evidence through tangible data. When organisers empower their exhibitors with the right data, EVERYONE wins; stronger relationships, higher rebooking rates and shows that truly grow year-on-year. It’s a no-brainer for forward-thinking organisers.”
Through the new partnership, organisers working with Benchmark Collective will have access to expanded services, including exhibitor ROI frameworks, data strategy consulting, exhibitor data coaching and enablement programs for commercial and operations teams – all designed to drive better exhibitor empowerment and accelerate show growth.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
