The UK meetings and events sector has underscored its commitment to sustainability at the beam & MIA ESG Summit, where industry experts came together to share practical strategies for embedding environmental, social, and governance (ESG) principles across the meetings and events sector.
The summit examined how purpose-driven business models, responsible supply chains, and transparent certification frameworks are transforming the industry. Highlights included:
- Ticket Tailor’s ‘growth on purpose’ strategy, which ties profit-sharing and carbon reduction to business growth.
- Panel discussions around authenticity, business efficiency, and the importance of ingraining ESG into business practices.
- The younger generation being encouraged to lead in ESG initiatives, with training and clear communication essential.
- The introduction of the carbon literacy concept, with a call to action for businesses to work towards it.
A recurring theme was the importance of consistency and credibility. With clients demanding tangible proof points, speakers stressed that schemes such as B Corp and Greengage ECOsmart are becoming essential. At the same time, innovation is helping venues and agencies cut energy bills, reduce waste, and demonstrate measurable impact while maintaining competitive pricing.
Louisa Watson, beam Chair, said: “This summit shows that our industry is moving from words to action. What really stood out for me was the reminder that purpose and profit can go hand in hand. As an industry, we mustn’t be afraid to start small, be authentic, and accept that we are all a work in progress. What matters most is that we take action, however modest, and do it with credibility. ESG is about being brave, creative, and consistent, and when it becomes part of everyday decision-making, it delivers reputation, resilience, and change.”
Shonali Devereaux, MIA chief executive, added: “Every session reinforced that embedding ESG into our business DNA is not only a moral imperative but also presents a powerful commercial advantage. To truly see sustainability as a winning strategy, we must broaden our definition of ROI recognising that it delivers trust, loyalty and long-term business resilience. Small, authentic actions, from advocating with clients to building carbon literacy and accountability within our teams, are steps that will future-proof our organisations and our industry. Most importantly, we must begin asking ourselves: what can we do tomorrow that we aren’t doing today?”
The beam & MIA ESG Summit positions the UK’s meetings and events industry at the forefront of responsible business practice, setting a strong example for global counterparts.
Author: Kizzy Allott
Kizzy Allott is Publisher at Event Industry News, where she has been a driving force behind the brand for over a decade. With a deep understanding of the events sector and a passion for storytelling, Kizzy leads the platform’s commercial and content strategy, connecting the industry through news, insights, and meaningful conversations. She is dedicated to championing innovation, amplifying industry voices, and ensuring event professionals stay informed, inspired, and future-focused.
