In a powerful demonstration of cross-association collaboration, beam is supporting The BTA to deliver the Accommodation, Meetings & Events Conference – a one-day event dedicated to equipping TMCs (Travel Management Companies) and meetings & events professionals with practical tools and insights.
Taking place on 3 June at Melia White House London, the conference will feature expert-led panels on resilience, guest experience, and technology innovation, alongside hands-on workshops addressing ESG strategies and RFP transformation. Designed to encourage peer learning, the event also offers opportunities for networking and knowledge-sharing.
Louisa Watson, beam Chair, said: “In times of transformation, partnerships like this are invaluable. By recognising synergies, and aligning with beam to support its conference, The BTA can offer members a comprehensive programme that supports professionals across every area of the business travel, accommodation, and meetings landscape.”
Andrew Clarke, The BTA’s Commercial Director echoed Louisa’s sentiment: “This collaboration brings together our complementary strengths and shared commitment to advancing the industry. And it sends a message to the industry that The BTA values the contribution of the accommodation and meetings industry to our business travel ecosystem.”
The conference is open to members of both associations.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
