James Dickson sits down with Johnny Lance, co‑director of The Showman’s Show, to explore the event’s 40+ year history, its role in the outdoor events industry, and how it evolved from a printed directory into a must‑attend trade show.
They discuss practical event infrastructure, sustainability wins, new technology, the family business ethos, and what makes the October gathering a social and trade fixture for organisers, suppliers and venues.
This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time.
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Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
