By Christopher Bo Shields, Co-founder, Totem
Uncover new revenue opportunities by connecting the dots and personalising your audience journey. Our award-winning digital engagement platform, Reef, offers a smarter way to deliver events, meetings, content, communities and online learning – with inbuilt time-saving features.
Spiralling costs and increasingly time-poor audiences mean event planners need even more up their sleeves to generate ROI this year.
Never fear – there are now opportunities to design compelling, data-rich audience journeys that deliver incredible value to your audience while providing a detailed picture of people’s interests, preferences and behaviour.
Here are some of the ways Totem can help.
Smart events and mobile app
Add more digital touchpoints and data capture before, during and after your live event. Landing pages, content and interest tags, QR codes trails, smart networking, Q&A, interactive polls, push notifications, messaging and Room Radar (in-room messaging to anyone checked into the session) are just some of the tools at your disposal through Totem’s mobile app.
Use the data you’ve gathered to invite individuals to subject-specific online communities where they can access targeted content and webinars, or trigger invitations to future events with sessions that match their interests.
Quick-build, broadcast-quality virtual events
Manage all digital aspects of your event with ease – from registration to on-demand content. Totem’s virtual event platform has a simple set-up process, allowing organisers to access attendees and organise sponsors quickly, as well as elegant templates that are quick to brand. Easily build or transpose session agendas and clone your environment between our mobile app and virtual event environments.
We’ve added a wide range of staging options, with the support of our in-house live-streaming crew if required, while teleportation means you can seamlessly merge, separate and move attendee groups into sponsor areas or breakout sessions at the click of a button.
Extend your event lifecycle and serve your members curated content based on their interests. By using tags your content is discoverable not just inside the platform, but on search engines too. Create articles, upload pdfs, add event gateways for webinars, networking and roundtables and offer sponsors highly targeted advertising opportunities.
Webinars and micro-events
Drive leads down the funnel, generate new revenue streams or strengthen client relationships. Save time by easily blending live and pre-recorded content and encourage interaction with live polling and chat.
Learning and development
Run CPD and training courses, digitally onboard new clients or employees and seamlessly transition them into online community environments to build brand advocates. Save time with automation.
Analytics & data
Dive straight into better insights with a single view of the audience journey and all your data in one format. Discover live analytics with Heartbeat.
We understand that it takes far more than great technology to deliver experiences that exceed expectations, which is why Reef customers benefit from access to our in-house creative, video and event production experts at Backstage. Our team know events inside out and can deliver impactful creative assets and broadcast-quality video production.
If you’re looking for an agile, strategic partner and creative problem solver, we could be the right fit – please get in touch.