D2i’s award-winning Engage event management platform is the beating heart of the Farnborough Airshow. Engage powers all of the key business functions throughout the two year show cycle giving the CEO, senior directors and teams on the ground complete control of the event’s performance.

All events need revenue to thrive! Engage provides FIA’s sales team with a phenomenal level of intelligence through which to identify new customers and increase yield from longstanding partners. Engage effortlessly coordinates sales lead management, contracting, invoicing and operational hand-off, reducing administration for the team and creating more time for them sell.

Engage’s suite of Marketing modules give Farnborough’s marketing tools to send HTML campaigns, capture online registrations, verify registration applications and report on pre-reg stats in real line. Keeping the marketing process within a single system has been vital to ensuring the event attracts a growing number of international trade show visitors.

Engage Operations and E-Net give FIA’s operations team complete control over the show delivery from the moment an exhibitor contract is received. Exhibitors are given access to E-Net, a powerful stakeholder management portal to submit information for marketing, action CDM tasks, order contractor services, publish press releases and register staff/contractors/guests to access the event. E-Net simultaneously provides suppliers with an online store through which to sell their services to exhibitors. Much more than an “exhibitor manual”, the marriage of E-Net and Engage Operations provides the Farnborough team with visibility of what each exhibitor has submitted, requested and purchased in real-time.

On-site, D2i’s solutions are deployed to power self-service registrations, new registrations, payments, live access control and the SmartLead data capture service. Engage’s live attendance dashboards are used by the security services to monitor how many visitors are on-site and coordinate security teams. Print-at-home badging was used for the first time in 2018, helping thousands of attendees to enter the event in record time whilst still keeping access to the site secure reducing material costs.

Post-show, the intelligence garnered from the show delivery is available within Engage’s cloud-based CRM ready for the sales and marketing to start promoting the next event.”

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.