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Live events – why consistent measurement matters

Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade...

Top global agencies band together for better event marketing measurement

The event industry is undergoing massive disruption and change due to the Covid-19 pandemic - with virtually all live events cancelled and a significant investment by brands in digital events and experiences. In this moment of...