University of Greenwich and AEV join forces for event industry


The Association of Event Venues (AEV) has, today, announced a landmark partnership with the University of Greenwich to create a new Associate Academic status for Higher Education (HE) institutions, with the University of Greenwich acting as Founding Associate Academic Institution.

Plans for the academic partnership were created and concluded by Dr. Peter Vlachos, principal lecturer, Faculty of Business, University of Greenwich, and Alden Arnold, project manager, AEV. Dr. Vlachos will serve as the Lead Academic Advisor and Lead Academic Partner.

The partnership between the AEV and the University of Greenwich puts academic collaboration with the sector on a formal footing and provides a fair and rigorous framework for HE and the venue sector to collaborate. Associate Academic status is designed to provide opportunities for students in event management to build relationships with, and an understanding of, the event venue industry and beyond, as a part of their studies.

Arnold said, “The University of Greenwich has a strong track record of collaborating with our member venues, particularly in London, bringing in fresh thinking and talent in event management through student placements and participation in events. Students at Greenwich have benefitted from real-world experience of the AEV, attending our 2021 Conference at The Business Design Centre and participating in an Event Management working group held at the University’s Event Management faculty”

Dr. Vlachos explained why the University of Greenwich wanted to work with the AEV, saying, “Over the years we have collaborated on several schemes together and the AEV have always shown themselves to be extremely generous with their time, and the opportunities they have offered. The new Academic Associate function will help further the professionalisation of the live events and venues industry and support students in entering, contributing to, and advancing in the industry.”

Rachel Parker, AEV director, said, “Our members have already provided a wealth of and willing support to University Event Management students in isolation. Several universities have used AEV as a portal to reach those professionals within our industry who can offer mentorships and additional opportunities and this momentum is building. This partnership and associate offering will benefit our members, faculty, the wider industry and the next generation of event professionals.”

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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