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Smyle pioneers use of gaming platform to showcase Samsung innovation for the first time

Creative agency Smyle is pushing the boundaries of virtual events – together with long-term partner Samsung – with the first ever use of gaming platform Unreal to host a fully immersive, live...

Industry campaign needs you: £30,000 already raised

The industry-wide campaign to restore public confidence in events and experiences, across all events industry sectors, has raised £30,000 towards its planned PR campaign. Further support is needed, and the organisers are...

Open letter to the Live events industry: Update, feedback & results to date

On 17th June, Rick Stainton, Founder & Group Exectuve Director at leading creative agency Smyle published an open letter to the industry. This offered smaller and more vulnerable businesses in our industry...

Smyle shapes its future with leadership boost

In the wake of an unexpected global cultural shift, creative agency Smyle is redefining what it means to make awe-inspiring experiences, with a bold new focus on virtual and digital events to...

Open letter to the Live events industry

Following recent discussions with a few of my industry peers, I would like to propose an informal offer to the smaller and more vulnerable agencies/businesses/venues in our industry that need some urgent,...

Event Techonology Awards 2020 Meet the Judges: Jonathan Boyne

The Event Technology Awards celebrate the successful development and implimentation of technology in the events industry. The judging panel for the awards is a stellar line-up of experts and...

Adapt, survive, thrive – this is not a choice, it’s a necessity

By Rick Stainton, founder and group exeutive director at Smyle Clear predictions or guesses made as statements of fact are dangerous for the industry. Especially for small businesses...
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