Agency Spotlight: Formation Live

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This article is brought to you in association with Macroart

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model.

Sponsored by print specialist Macroart, these pages will profile agencies of all sizes, looking at how and why they started, with what ambition, key projects, relationships with the supply chain and a whole lot more besides.

If your agency has a fitting story to tell, get in touch: 

Agency: Formation Live

Formed: 2015
Annual Events: 50-100
Staff: 0-10
Offices: 1
Mantra: We promise to make you look good


Formation was founded in 2015 by three individuals; Alison Howard, Jody Milton and Matthew Spillings. Each of the partners specialising in the key areas of; sales and client services, design and project management to create a winning formula for a successful business. By bringing their shared values, experience and expertise together along with offering exceptional design, service and economic delivery they felt Formation could offer the market a fairly unique value proposition.

Founders: Alison Howard, Jody Milton and Matthew Spillings

Alison Howard has been in the events industry since leaving University having studied for a degree in Media Communications and Public Relations. Alison’s career started at Informa where she realised her love of events and then progressed into the agency side where she has gained knowledge in various different fields and sectors.

Jody Milton – Following a degree in Industrial design, Jody went on to find a love of installations during an intern role at Thomas Heatherwick and later the National Film School. Whilst working as a designer for various design and build companies he developed an in-depth knowledge of the design and delivery of complex exhibition structures. A role as an agency head of design set the scene for a move into becoming a partner at Formation.

Matthew Spillings – After leaving college, Matthew started out as an AV technician moving across to Agency stand design and build project management gaining valuable knowledge before becoming one of Formation’s founders.

Key services and sectors served:

Formation are an exhibition stand design and build agency. They specialise in working to understand your brand, your products, your audience and your objectives by creating the best environment to showcase this at live events. Their aim is to create an immersive and memorable space for you to shine. They work across the globe in all industry sectors including; Aerospace, Travel & Tourism, Technology, Broadcast, Sports and Entertainment, and Pharmaceuticals.

Case Study: Eutelsat

Formation works with many different companies through many different sectors. Our work with  Eutelsat is a great example of the type of projects and quality at our agency. Eutelsat are one of the world’s leading satellite operators with a powerful fleet of satellites serving users across Europe, Africa, Asia and the Americas. Their aim at events is to provide a showcase for new products and to continue their dialogue on existing product ranges, whilst also offering a high level hospitality environment through formal and informal meeting space and off site VIP events.

Our partnership with Eutelsat takes us all over the World including Europe, The Middle East and South Africa. Working alongside Eutelsat at many of their events has helped us to build a bonded relationship and understand their key goals. This long-term partnership also allows us to get to know the client and brand extremely well which in turn creates fantastic results

Case Study: Pattonair

What the future holds:

Formation has been going from strength to strength since it launched 3 years ago. We are looking to carry on the good work moving forward and expand the company. In 2019 the company will be looking to recruit around 4 more staff and move to larger offices. We already have lots of exciting existing and new work lined up for 2019 and we look forward to building on the excellent foundations which are already in place.

This Agency Spotlight is sponsored by Macroart

Macroart challenges the assumptions about a ‘typical print company’. With a fair bit of cool kit to turn clients’ visions into reality, Macroart’s enthusiastic, committed and talented team delivers some of the most complex print projects in live events, retail and interiors.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.