In this week’s Event Industry News podcast, we’re talking all things swag! Host James Dickson welcomes Casey Schorr and Ryan Campion from Printfection, a company that have tried to reinvigorate branded merchandise for events.

During this week’s episode, the guys look at some of the traditional mistakes made by marketers when sourcing swag, and some of the current trends and innovations that are helping to shake up this marketing strategy.

The guests also discuss their full-service approach, and the input that they like their team to have when it comes to the design of client’s end-products.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.