AV and event production company Blitz, a GES company, has announced that Zak Roby has joined as commercial director.

Roby, who has more than 16 years’ worth of industry experience, will focus on driving and strengthening the commercial strategy for Blitz, a GES company. He joins Blitz from TMB Events where he held the position as a director.

Roby will report in Mike Phillipson, managing director for Blitz.

Roby said: “I am delighted to be joining Blitz at such an exciting time. The team are fantastic and at the top of their game when it comes to their creative event production and technical knowledge, so I look forward to helping to grow the business.”

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Mike Phillipson, managing director of Blitz added: “It is great to welcome Zak to the Blitz team. He has a wealth of industry experience, which will no doubt only help drive business for Blitz. It’s our 30th year in business and Zak’s appointment has added to the successful year we are already having.”

Roby will also be joined by Phil McMichael as new business development director.

McMichael joins Blitz from 9 Yards Creative, a creative digital agency, a division of Future AV where he led the commercial operation and was responsible for driving new business. He will report into Zak Roby.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.