Why does event PPC need to be part of your marketing strategy?


Event organisers are constantly challenged with driving more attendees to their events, securing sponsors, delegates, ticket sales and gaining exhibitor leads. As global ​pay-per-click (​PPC​) specialists dedicated to the events sector, Tag Digital support event organisers to overcome these challenges using paid media on​ ​search, social, display and video platforms​. The team help to grow their clients’ events by running highly targeted ​digital marketing campaigns​ in over 40 countries across all sectors, time zones and currencies. Specific focus on events ensures that Tag Digital have a thorough, unparalleled knowledge of the industry and so fully understand the difficulties that their clients have.

PPC is a fully measurable ​marketing channel​ that is particularly useful for event organisers as you are able to calculate exactly what it costs to acquire one attendee, and gain a clear understanding of your true event ROI. Through PPC campaigns, Tag Digital can inform their clients of the quality of those users and determine how much it costs to gain one visitor, one exhibitor, one attendee or any other key metric for their campaign. Tag Digital can typically achieve around ​30% of overall client’s event results,​ which greatly exceeds the standard 2-4% delivered through in-house digital marketing.

The Tag Digital team have worked with world leading organisers including Informa, GES, The Telegraph, The Financial Times and Messe Frankfurt, running campaigns for over 2000 events. They have used over 100,000 campaigns to build a data benchmarking tool, enabling the team to project with accuracy, the cost per acquisition for any sector or country for their clients. Organisers choose to work with Tag Digital for their expert insights and knowledge in developing event-specific and results-driven PPC campaigns to increase awareness, reach new audiences and drive registrations.

Tag Digital will be exhibiting at Event Tech Live at Stand 3404.


Do you want to learn more about how event PPC campaigns can supercharge your event attendance?

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