Event industry inbound marketing agency, Vividfish, has partnered with data protection consultancy Herbert & Ball LLP to provide a two-part offer specifically relating to website compliance for the GDPR.

The two-part offer consists of, firstly, a set of GDPR compliant website documentation templates for websites. One critical area of compliance is to display a compliant privacy policy (and cookies policy) on a website, and Herbert & Ball have produced a high-quality cost-effective documentation package that will help to ensure that websites are compliant from a documentation perspective.

Secondly, a 12 point website audit carried out by the team at Vividfish, this will seek to identify areas where a website may require developers and web teams to make changes in order to comply with the GDPR.

Vividfish project director, Kevin Horler said, “Whatever may have been said about the GDPR, it remains one of the biggest changes to data law to happen in the last 20 years. Something of this magnitude needs to be taken seriously and the solutions offered need to be based in fact and viewed from a legal perspective. We have been working in digital marketing since 1997 and specialising in the events industry since 2003 so we know our onions. However, we are not experts in the law surrounding data management and the effect it will have so we have chosen to partner with Herbert & Ball to provide surety from a legal compliance perspective”.


For more information regarding privacy policies, Herbert & Ball has created a video that explains a little more about how the GDPR will affect websites, and what is contained in the document pack. It can be viewed at http://vfsh.uk/2Fj87VX

The documentation pack includes a full GDPR compliant documentation that is quick and easy to customise, complete with guidance notes. It is ICO and Article 29 Working Party Guidance considered, it has been verified and approved for compliance by an independent solicitor, barrister and US attorney as well as being reviewed for clarity and user-friendliness by three independent lay proofreaders to ensure suitability for non-lawyers. Use of Google Analytics, Facebook Pixel and common website technologies is covered and suggestions from ICO are incorporated. This document pack is available for £150 + VAT and the 12 point website audit is available for £95 + VAT.

“After so much speculation about what will be required, how it will be enforced, what can be ‘worked around’, we have taken the view that true compliance will prevent the ever-increasing need to fudge a system until the point that it finally breaches the regulations. Because this is in the digital domain, because it involves individual people and their response to mishandling of their data, the GDPR is far more compelling than similar issues that have gone before. Do it right and do it right now, has been our GDPR motto for a good while and it will remain so,” concluded Horler.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.