Following its award-winning debut at Event Tech Live’s Launchpad in 2024, Visual Hive has officially launched Erleah, an intelligent AI solution that helps organisers unlock deeper engagement, drive new revenue, and deliver smarter experiences across the B2B event lifecycle.
Named after the Basque word for “bee” (erlea), Erleah is designed to work industriously in the background, connecting people, data, and opportunities while learning and adapting in real time.
Key Features Include:
- Smarter Engagement: Attendees receive intelligent recommendations for sessions, exhibitors, and networking – creating truly personalised journeys that boost satisfaction and participation.
- Revenue Generation: With premium matchmaking placements, intelligent upsell opportunities, and sponsored content delivery, Erleah helps convert engagement into measurable ROI.
- Unified Intelligence: The platform integrates with your existing tech stack to create a clear, cohesive view of attendee behaviours and event outcomes – eliminating data silos.
- Always-On Community Building: Engagement doesn’t end with the event – Erleah facilitates 365-day touchpoints, turning one-off attendees into long-term brand advocates.
- Fully Managed Service: Delivered as a high-touch, fully supported solution, Erleah comes with onboarding, integration support, and live optimisation to ensure event success.
Visual Hive positions Erleah not just as another tech product, but as a strategic partner for event organisers, focused on transforming complexity into clarity and driving results that matter.
Already endorsed by prominent industry voices including David Preston, Merijn van Buuren, and Richard John, Erleah is now available to event organisers worldwide.
Find out more at erleah.com
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
