Vision2025 previewed the January launch of the second edition Show Must Go On Report, supported with a new online sustainability knowledge hub for the outdoor event sector, at the UK Festival Awards, 6th December 2019.
As the world spirals towards a climate catastrophe, The UK Festival Awards organisers backed the festival sustainability initiatives, showcasing a video that detailed plans for a January 2020 launch of the re-edited Show Must Go On Report and a new Vision2025 free-to-access website giving detailed sustainability knowledge.
The report will be free to download from the website, featuring chapters on governance, waste, food, transport/travel and power, giving advice and best practice examples to festival organisers, with the aim to reduce carbon impact by at least 50% by 2025.
A short video shown on the large screen, centre stage at the venue, London’s Troxy, opened with the message, “It’s Time to Act”, featuring Festival Republic CEO, Melvin Benn, alongside Shambala and Powerful Thinking co-founder, Chris Johnson, sending a powerful message to the room. It received a standing ovation from the 700-strong audience, with whom the message to create sustainable events clearly resonated.
Melvin Benn stated: “Reach out, inspire artists, inspire audiences, lead by example.”
As a long-term supporter of Powerful Thinking, Vision2025 and through proactive initiatives at Festival Republic’s festival portfolio, Melvin has certainly done that.
Chris Johnson asserted: “We need to change the way we do business. Vision2025 is the industry response to the climate crisis.”
Shambala Festival has blazed a trail as sustainability innovators, reducing its carbon footprint by an impressive 90% over the past decade and aims to be carbon positive from next years’ edition, showing it CAN be done.
Any outdoor events looking to embrace the pledge to half their carbon impact by 2025 are invited to visit the website holding page now and sign up to receive a free copy of the new edition of the Show Must Go On Report when it is launched, bringing hope to the new decade.
Author: Molly Hookings
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com
