Overview
Customer: VF Corporation / The North Face
Location: Chamonix France
Sector: Retail
Solution: PufferTouch 600 rental with bespoke application development
Summary
In September 2026, Pufferfish worked with VF Corporation to deliver an immersive digital experience for The North Face, one of the brands within its portfolio, at an event in Chamonix, France.
As one of the world’s leading outdoor brands, The North Face required an engaging interactive display that would complement the premium event environment while providing visitors with an innovative way to explore brand content.
Pufferfish supplied a PufferTouch 600 as part of a fully managed rental solution, alongside the development of a bespoke interactive application tailored specifically for the event. Working closely with the VFC team, Pufferfish transformed the client’s content into an intuitive interactive experience designed to maximise engagement while reflecting the quality and innovation associated with The North Face brand.
The solution included full on-site installation and technical support from the Pufferfish team, ensuring seamless delivery throughout the event. The PufferTouch became a striking focal point within the space, encouraging visitors to interact with the content and creating a memorable brand experience that combined immersive technology with compelling storytelling.
The solution
Pufferfish supplied:
- PufferTouch 600 rental
- Bespoke interactive application development
- Full on-site installation and technical support
- Delivery and logistics
- Complete event deployment solution
The result
Working with Pufferfish enabled the event team to:
- Deliver an engaging interactive brand experience
- Present content through a bespoke immersive application
- Create a striking focal point within the event space
- Benefit from a fully managed rental solution with on-site support
- Enhance visitor engagement through interactive storytelling
Customer quote
Martina Panzer, Retail Production Manager, EMEA Retail Marketing, commented: “The Pufferfish agency played a key role in translating the Brand vision into a compelling and impactful special setup. Their expertise, attention to execution, and commitment to quality resulted in an elevated consumer experience and a successful bespoke activation.”
Pufferfish quote
“Working alongside the team at VF Corporation to support The North Face was a fantastic opportunity to demonstrate how immersive technology can elevate premium brand experiences,” said Stephen Patterson, CEO, Pufferfish Displays. “Combining a bespoke interactive application with full event support allowed us to deliver a seamless solution that captured visitors’ attention and enhanced engagement throughout the event.”
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About Pufferfish
Founded in Edinburgh in 2004, Pufferfish Displays creates display technology that doesn’t just show information – it stops people in their tracks. Specialising in spherical, curved, and architectural LED installations, the company works with global brands, scientific institutions, and creative studios to transform complex ideas into experiences audiences remember.
Pufferfish operates across three integrated capabilities: PufferStudio, which leads content creation and narrative design; PufferEvents, which delivers rental and live activations worldwide; and PufferTech, which handles the hardware engineering and manufacturing that makes it all possible. Together, they offer clients a genuinely end-to-end partnership — from concept through to installation.
With over 21 years of experience and projects delivered across the globe, the Pufferfish team works at the intersection of design, engineering, and imagination. Their mission is simple: to Inspire, Educate, and Entertain. For more information visit www.pufferfishdisplays.com.
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Author: Beth Hancock
Beth Hancock is a Media and Events Sales Consultant at Event Industry News where she helps event industry brands amplify their presence through targeted advertising, marketing, and media opportunities. Passionate about connecting suppliers, venues, and innovators with organisers and decision-makers across the global events sector
