Turning the tide with Undercurrent

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Damian Clarke founded brand experience agency Undercurrent in 1991, providing for an illustrious set of clients including Google, Samsung, Live Nation, TK Maxx across 30 years and counting.  

Set for a bumper time 12 months ago, with huge B2B and B2C plans in place, 90 per cent of them live, Clarke’s commitment to a digital edge on everything meant Undercurrent was able to pivot quickly and effectively in the first lockdown, keeping all staff gainfully employed.

In this episode, Damian Clarke discussed how the brand experience hasn’t changed it’s just moved online, how Undercurrent gets into the minds of customers beyond the bots, how integration is the buzz word and how ‘experiential’ has changed over the last 20 years – with everyone being able to access everything all of the time.

Clarke also does the detail on The Current Collective, which he launched three years ago. An umbrella over staff, stunts and a video content agencies, and how each feeds the other.

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