Manchester-based creative social content agency, Tunafish Media, has delivered a festival-themed content campaign for the UK’s biggest ticket outlet and events guide, Skiddle.
Tunafish was appointed by Skiddle to deliver a campaign that brought Skiddle to the front of festival-goers’ minds as the go-to ticket platform as we head into this year’s festival season. Armed with the knowledge that Skiddle customers are buying tickets while they’re at work – a recent study conducted by the business uncovered that 52 per cent of festival-goers book their tickets at work – Tunafish worked with Skiddle to transform Manchester-based accountancy firm Sedulo’s office into a festival for one day only.
The businesses secretly overhauled the office into a festival site overnight after employees left for the day. In a change from their usual scenery, employees returned to their three-storey office to discover stages with live performers, food stalls, tents and the all-important festival ingredient – mud.
Content created by Tunafish Media was rapidly edited and seeded across social channels, with a reach of almost 7 million and over 30,000 engagements. The video itself has received in excess of 1.3 million views and counting.
Marytn Hillier, Business Development Manager at Tunafish Media commented: “As people make plans for the summer, we wanted to reinforce the message that Skiddle is a brand synonymous with good times and spontaneity. A festival can be the perfect short getaway to escape the day job and we hope that’s what we’ve brought to the team at Sedulo.“
Commenting on the stunt, Jamie Scahill, Skiddle’s Head of Marketing, said: “It has been an absolute pleasure to stage this festival stunt and transform the Sedulo offices into a festival for the day. Believe me, it has been no mean feat! Keeping this stunt a secret and ensuring the festival runs without a hitch has taken hundreds of hours of planning and organisation – we are delighted with the results.”
The festival stunt ties into the launch of Skiddle’s latest campaign: ‘Think Festivals Think Skiddle’, celebrating biggest and most comprehensive festival guide in the UK.