Tracking changes at new model Hilton Birmingham Metropole


Nicola Underhill is general manager at the Hilton Birmingham Metropole – a venue built in step with the NEC, where it sits. The biggest UK hotel outside London.

Nicola came to the job from six plus years in a similar role at the Hilton St George’s Park – home to all 24 England football teams and a centre for coach education.

In this episode, host James Dickson asks Nicola Underhill about the Hilton Birmingham Metropole’s multi-million-pound refurbishment; due to complete in April it includes all the hotel’s event spaces along with a new bar, a new restaurant and a new executive lounge.

Nicola talks digital technology too, staying competitive – with a spotlight on the Hilton Metropole’s event relations managers – as well as looking back on her career to date.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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