Ticketpass, the London-based Tech for Good social enterprise, has launched its ethical ticketing and event creation platform designed to allow anyone to make a social impact. With its “Give Back 50” promise, Ticketpass has pledged to donate 50% of all its booking fee revenues to charities across the world. Ticketpass is completely free for event organisers.
“There are more than 1.3 million events per year in the UK alone, but current ticketing options are limited – the fees attendees and event organisers have to pay are often unfair, and sometimes even a rip off. We want to show the world that a fair and friendly platform is possible while at the same time giving back to help tackle global problems like climate change, poverty and education,” said Rodrigo Bautista, founder and CEO of Ticketpass.
Ticketpass is partnered with GlobalGiving, the first and largest global crowdfunding community for non-profits. The partnership will offer event organisers and ticket buyers a choice to donate to over 4,000 vetted community projects, in over 170 countries and keep up to date with the impact of their donations through the project reports uploaded to the platform.
“Ticketing holds a great potential for the millions of people who organise and attend events to make a contribution to community-led charitable projects from around the world. We are delighted to partner with Ticketpass to provide a safe way for people to choose from a wide range of important causes,” said Rachel Smith, executive director, GlobalGiving UK.
Event organisers using Ticketpass will be able to decide which charity they want their event to support. Alternatively, they can allow event attendees to choose a project that resonates with them.
Charities organising events using Ticketpass also have the choice to direct donations to their own projects, providing them with additional income. Regardless of the event and the booking fee involved, attendees also have the choice to donate an additional amount to a charity of their choice.
The Ticketpass platform includes a range of features allowing event organisers to create, manage, share, and ticket as many events as they want, track revenue, ticket sales and the amount of social impact their events are generating. Organising and ticketing free events incur no costs to organisers or attendees. Ticketpass only charges attendees a 10% booking fee, fairly capped at £5, for paid tickets.
In the coming weeks, Ticketpass will seek to raise £250k to invest in expanding platform features through a crowdfunding campaign. Ticketpass also intends to launch a marketplace designed to combat touting, providing buyers with more flexibility so that those who cannot attend events are able to easily transfer their tickets or sell them at face value. Ticketpass currently focuses on the UK market, with plans to expand to Europe and then globally in 2020. Its future plans include launching a ticket marketplace to help combat ticket touting.