Wyboston Lakes Resort is to rename its main venues as The Woodlands Event Centre and The Willows Training Centre.
The Woodlands Event Centre is currently known as the Wyboston Lakes Executive Centre and The Willows Training Centre is the Wyboston Lakes Training Centre. Both new names will be supported by the overall Wyboston Lakes Resort brand.
The changes will take place in September when the first phase of a £3m investment in a major transformation of The Woodlands Event Centre is due for completion.
All rooms at The Woodlands Event Centre will be re-configured and renamed as part of this redevelopment. The theme of natural wood will run strongly throughout the whole of the building. There will be a new Italian inspired Olive Restaurant along with Cedar Courtyard and Bar and the meeting rooms will all be named after differing woods. The newly created Rosewood Suite will be capable of accommodating over 300 delegates. One of the other new features will be the Yew technology theatre which will benefit from the latest in in-room tech and provide tiered seating to allow presenters to interact with their audience.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort explains: “Re-naming both venues will create a separate distinctive identity for each and enable us to position each venue in its relevant market more effectively. We will continue to use the Wyboston Lakes Resort in all marketing and promotional activities as our brand name is well known and a major asset, particularly in the meeting and events industry.”
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