Part three of our Unpopular Opinion series suggests that we are on the verge of something big when it comes to blockchain technology. What is your opinion, and do you have your own unpopular view on a certain aspect of the industry?

In the next three years, 80% of business event professionals will be utilising blockchain technology across their event portfolio enterprise, be it via their own tech or tech provided by a third-party solution provider.

For example:

Digital marketing: current and prospective attendees will be able to manage how they receive marketing messages via a decentralised communication platform connecting the event owner and attendee/prospect; one that can be documented and verified.

Registration: attendees will manage their own event ticketing and registration profile.

Housing: hotel agreements will become smart contracts on the blockchain, eliminating any ambiguity and enabling hotels to easily decipher what the organiser requires in their contract.

Education: all certification credits will be tracked in a uniformed fashion.

Third-party provided tech: airline and hotel loyalty rewards programme transactions will be easily accessible and recorded.

Lastly, accepting cryptocurrency as a form of payment will be widely embraced, like today’s PayPal, Venmo and CashApp.

Tess Vismale Dahlia+ and Tracy Leparulo Founder & CEO of Untraceable

Tess is Chief Event Executioner for iSocialExecution, Inc.; Tech Whisperer with DAHLIA+ AGENCY and Speaker. She is also, Co-Founder, International Blockchain Events Association (IBEA), an organization charged with bringing awareness, synergy, and inclusivity to the Global Blockchain Events Industry.  She is the former Senior Event Lead, Atlanta Botanical Garden, and Conference Center Manager, Atlanta Technical College; where she served on the President’s Leadership Team. 

Tess is a CMP (Certified Meeting Professional), DES (Digital Event Strategist, stage manager for TEDxPeachtree (9yrs); “Meetings Trendsetter 2014” & awarded the GaMPI Shining Star Award. She was featured in the Connect Meeting Intelligence Magazine’s article, entitled “How I Work: Tess Vismale on Executing Events.” She has presented for the Council for Advancement and Support of Education (CASE); Who’s Who in Black Atlanta, Connect’s Collaborate & Diversity Marketplaces; and PCMA’s Convening Leaders Conference, on tech tools and social media for event and fundraising professionals.

A native Chicagoan by way of Atlanta, she holds a BA from Spelman College enjoys social media, creative visionary thinking, tennis & watching mixed martial arts (MMA).


Tracy is the Founder and creative mind behind Untraceable & Traceable Inc. With extensive experience in events, projects and marketing disciplines she has led initiatives that have made tremendous impact both locally and globally.

Her purpose-driven efforts have fuelled 7+ years of work in the realms of entrepreneurship and innovation in collaborative and multidisciplinary environments where she has founded, managed and coordinated 100+ events and projects.

She combines her marketing mind and creative flare to create innovative customized experiences for her clients. Tracy is a graduate of Ryerson University where she studied Marketing and Entrepreneurship. 

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com