James C Morris joined full-service event and experiential marketing agency Impact XM, where he is now VP client service, at the beginning of 2018 – bringing nearly 12 years of industry experience at Atlantic Exhibits with him.
In this episode, Morris and host James Dickson look at the realities post-the UFI’s Global Recovery Insights 2021 report. Have things bounced back as predicted and what the driving factors are if so.
Morris goes on to consider the parameters of ‘experiential’, how virtual is no replacement for face-to-face in event world, the increase in the want for global reach through Covid and out this side and how travel can heighten anticipation and productivity. Much more too, of course.
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