The Collection Events is continuing its drive to promote truly personalised event experiences and have created an interactive guide to curating a successful conference with an anatomical twist. Recent research reinforces the importance of balancing the human and digital experiences of conference events. Conferences need to be offering unique experiences for attendees and enable them to be social, expand their network and take both business and personal value from the event. And this is where technology is key.

Ria Thomas, Managing Director and a Conferences & Exhibitions expert at The Collection said: ‘’We need to be aware of the human experience of events and we wanted to create a resource that highlighted how tech can enable and drive better event experiences. Rather than hindering events and replacing the human touch, introducing tech such as live chat and self service functions can enhance it; What your attendees feel and take away from an event is critical to their enjoyment and whether they decide to return year on year.”

Have you ever had to organise a conference or had the opportunity to attend one and really thought about the value you, your team or your attendees got from the whole experience? 2019 is the time to take a new look at conferences and ensure they fit into a modern-day events landscape providing real answers to the questions that attendees are asking. As tech such as AI, VR and AR continue to have more of a presence in our everyday lives, conferences have to adapt to ensure they’re providing what their audience demands. Event organisers need to be incorporating these and other exciting new trends into their conference format to serve their target audiences needs and ultimately ensure ticket sales.

Whether you’re a conference events planner or a business looking for the most valuable conference to attend that offers real ROI, ensuring there’s a distinct balance between tech and more human elements will be key to a great conference.


So, what makes a great conference in 2019? Find out here:

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.