TEG announces strategic investment by Silver Lake

Credit: Kevin Mazur

TEG, Asia Pacific’s leading live entertainment and ticketing company, and Silver Lake, the global leader in technology investing, today announced that Silver Lake has signed a definitive agreement to acquire TEG from funds advised by Affinity Equity Partners (S) Pte Ltd and its affiliates. 

TEG’s senior management team, led by CEO, Geoff Jones (pictured), will continue to lead the company and remain meaningful equity partners in the new ownership structure. 

With over 40 years’ experience in ticketing and live entertainment, TEG operates as the exclusive ticketing provider for over 135 venue and promoter clients and delivers 30 million tickets annually for over 30,000 events spanning live sports, concerts, theatre, festivals, and exhibitions across more than 13 countries.

TEG’s integrated live entertainment platform combines ticketing and event promotion, venue management, data analytics and marketing services. TEG promotes over 100 diverse events annually: its TEG Live and TEG Dainty divisions have promoted some of the world’s biggest names in live sports and entertainment including Hugh Jackman, Guns N’ Roses, Eminem, Katy Perry, Cirque du Soleil, Jerry Seinfeld, the Brazil national football team, and the breakthrough Australian debut of Intel Extreme Masters esports. 

Credit: Kevin Mazur

“The team at Affinity have been great partners for us over the last four years and have helped us to continue to scale our business,” said Geoff Jones. “We are confident that Silver Lake is the right partner for the next stage of the company’s growth. Silver Lake brings us deep technology expertise as well as important global entertainment content and live events expertise and relationships which will help us to accelerate the growth of our platform globally.” 

MD at Silver Lake, Stephen Evans, commented: “High quality live sports and entertainment content is more sought after now than ever and represents a massive global addressable market for the company. We believe TEG’s innovative and integrated ticketing, content, digital marketing and analytics platform is well positioned to continue to benefit from increasing consumer demand worldwide. 

“We’ve been impressed by TEG’s long-term track record of growth under Geoff Jones, most recently in partnership with the Affinity team, both organically and through strategic acquisitions. We’re excited to partner with Geoff and the entire TEG team and invest further to leverage TEG’s platform and accelerate the company’s growth, both in Asia Pacific and globally.” 

Terms of the transaction were not disclosed. The transaction is expected to close later this year and is subject to customary closing conditions including approval by the Australian Foreign Investment Review Board. 

TEG was advised on this transaction by Goldman Sachs and King & Wood Mallesons. Silver Lake was advised by Latham & Watkins and Corrs Chambers Westgarth. 

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com