TechPro, a leading provider of lighting, video and sound services for the live events industry has appointed Tracy Armstrong as its first Marketing Manager.
Armstrong brings more than 18 years’ experience to the role and is tasked with developing the firm’s key messages and ensuring brand consistency across all channels, as the business seeks to build on recent success and implement its ambitious growth strategy.
Armstrong said of her appointment: “I’m excited to be joining such a successful business at this stage of its development, with an ambitious growth strategy in place and ready to go.
“Since it was formed more than 10 years ago, TechPro has put all its energy into delivering flawless events for its clients, without worrying about how news of these successes would enhance the firm’s burgeoning reputation.
“It’s now my job to ensure more event agencies understand TechPro’s ability to combine highly qualified technical teams and quality-assured equipment with experienced project management, to deliver events that live long in the memory.
“TechPro has built a reputation for ensuring event organisers can rely on the quality of service provided, whatever the event. Whether it’s a large product launch event, or a series of small investigator meetings, they all matter the same to TechPro.
“My role also plays to my relationship management skills as we seek closer ties with the UK’s leading event agencies. Those that already work with TechPro know what they’re getting and understand the value proposition – a quality service and peace of mind is worth paying a little more for.
“And I’m confident, once we get our messages out to the market, we will be welcoming more top agencies to our roster. What’s not to like about the attention to detail of the project managers and the quality of equipment, which all comes together in one efficient package?”
TechPro Managing Director Mark Stokes said: “The business has achieved significant growth organically, but we are now ready for the next important stage of our development and a dedicated Marketing Manager will help us realise our ambition.
“Tracy brings not only a wealth of experience to the role, but an enthusiasm and commitment that’s hard to ignore. Central to our strategy is to be proud of the work we deliver and to shout more about it, which is where Tracy’s strengths lie.
“We’ve got a great story to tell and we believe Tracy is just the right individual, at just the right time to help us develop our brand further and champion all the great work we do, here in the UK and right across the world.”