Tappit, the global payment ecosystem for events, sports stadia and venues, has kicked off the winter season with a string of new deals, including three new UK partnerships: Winterland Milton Keynes, Terminal V and Jika Jika!
This Christmas, Winterland Milton Keynes will transform Towcester Racecourse from the 23rd November to 5th January 2020 into a magical Winterland where guests can immerse themselves in all things festive. This is the first year that Winterland’s attractions will be cashless, allowing attendees to enjoy all the festive fun on offer, including fairground rides, without having to carry cash. Attendees will also benefit from an enhanced payment experience, fewer queues and secure transactions.
This exciting partnership comes alongside a new deal with Terminal V, an all-day electronic music festival taking place at Edinburgh’s Royal Highland Centre on 26th October. This is their fifth outing of their bi-annual festival with this year’s Halloween event dubbed ‘The Reckoning’ and will be the biggest Terminal V to date, with up to 20,000 expected to attend. All bars across the event will use Tappit’s technology to go completely cashless, meaning that Terminal V’s organisers will benefit from faster sales and a greater understanding of attendees’ purchasing habits at the event.
Jika Jika! in Derry has also made its three Halloween events on 31st October through 2nd November 100% cashless following a successful full integration at the two-day Jika Jika! Festival in August. Attendees at the sold-out TRICK event featuring Patrick Topping, Trancewave at the Big Top and Halloween Homegrown Live will be able to avoid the horrors of long queues and spend more time enjoying Halloween with the cashless experience.
These partnerships follow a highly successful summer festival season for Tappit. With at least one event every week over the festival season between May and September, more than two million fans have enjoyed the benefits of going cashless with Tappit to date.
Jason Thomas CEO, Tappit commented: “We’re delighted to see that with the exponential growth of the winter festival and event market, organisers are understanding that cashless is not just for summer festivals. The benefits for the consumer and promoter are huge, not least so attendees can spend less time queuing and less time waiting in the cold!
“We are looking forward to working again with Jika Jika!, and with Winterland MK and Terminal V, to provide their guests with all the benefits that come hand-in-hand with cashless technologies.”
Author: Molly Hookings
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com
