The global events industry is growing and events organisers face the challenges of delivering exhibitor and sponsor leads, attendees, visitor registrations, awards entries, delegates, ticket sales and new data.
Tag Digital are pay-per-click (PPC) specialists dedicated to the events sector, which ensures that they have an unparalleled understanding of the industry, as well as thorough knowledge of the difficulties and opportunities that our clients have. Tag Digital support events organisers using digital advertising campaigns on search, social, display and video platforms to overcome the challenges they face and to supercharge their event attendance.
By running campaigns in over 40 countries across all sectors, time zones and currencies, Tag Digital is on a mission to educate and support the world of events on how PPC can immediately increase your event ROI. PPC is highly trackable, one of the only marketing channels that tells you with certainty how much it costs to get one attendee or sponsor. You can use event PPC campaigns to promote and advertise your event to a largely untapped audience who is searching for information that your event provides. Tag Digital have built a data benchmarking tool using 100,000 campaigns, enabling them to project with accuracy the cost per acquisition for any sector or country.
In 2018, Tag Digital ran highly targeted digital marketing campaigns for over 2000 events, for clients including world leading organisers such as UBM/Informa, GES, The Telegraph, The Financial Times and Messe Frankfurt and many more. Organisers choose to work with Tag Digital for their expert insights and knowledge in developing event-specific and results-driven PPC campaigns to increase awareness, reach new audiences and drive registrations. They can typically achieve a benchmark of around 30% of clients overall results, which greatly exceeds the standard 2-4% delivered through in-house digital marketing.
Tag Digital are delighted to have been shortlisted for ‘Best Technology for Building Event Attendance’ and ‘Best Use of Technology for Marketing an Event’ at the Event Technology Awards 2019. They are also proud to have been nominated for ‘Favourite Event Technology Supplier – The People’s Choice Award’. Voting for The People’s Choice Award is open until the end of September so make sure to vote for your favourite!
The three award nominations are testament to their fantastic clients and hardworking team members that have been the driving force in Tag Digital’s success.
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