Swoogo has announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading CRM, marketing, sales, and customer service platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program.
Swoogo connects event data from registrations with marketing data in HubSpot. This allows marketers to add new records, match up existing records and update their event registration history directly in HubSpot for personalized event marketing. It allows event marketers to also see existing contact engagements before the event and if they become a customer after.
HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of requirements.
Leonora Valvo, Director of Swoogo, says: “Our beta integration with HubSpot is the first step in helping our clients increase their audiences through personalized and integrated marketing. It allows marketers to create a beautiful brand experience and capture all of the marketing touch points from attendee to customer in one place.”
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
