Streamlinevents, a leading meetings management company, is pleased to announce Tracy DeMario is joining the organization as Vice President, Sales and Marketing, effective immediately. DeMario brings with her a wide range of sales executive experience that will complement the company’s ongoing growth strategies. In addition, she will oversee sourcing and purchasing for client events, along with the company’s go-to-market strategy and marketing communications.

“We are very happy to welcome Tracy to streamlinevents,” said Annette Chinn, President and CEO, streamlinevents. “With her years as a successful sales executive in Digital Marketing and SaaS solutions in the hospitality industry, Tracy brings a heightened level of sales acumen to our organization. We’re confident that with her proven record of building client relationships and leading teams, she will be a great fit and a tremendous asset for our company.”

Prior to streamlinevents, DeMario worked with companies offering solutions to hoteliers for the effective management of their reservation systems and operations, including Pegasus Solutions, Aventri, and Lanyon. She takes pride in having built strong relationships with her customers, founded in a focus on delivering the tools they needed to manage costs and improve their market strength. At Lanyon she developed relationships with executives at all major chains, ensuring client satisfaction with their cloud-based eRFP management platform and other tools used by corporate meeting planners. She is looking forward to bringing a similar customer focus to both new and current clients of streamlinevents.

“I am a big believer that great things happen in business when people are able to come together at a successful event,” DeMario said. “I look forward to helping clients continue to achieve their goals and objectives through world-class meetings and events.”

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.